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What is click-to-call?
Click-to-call is a feature that starts a phone call with a single click — no dialing a number by hand. A visitor taps a button on your website, or an agent clicks a contact in the CRM, and the system places the call and connects both sides automatically.
How click-to-call works
Behind that one click, the platform does the dialing for you. There are two common patterns:
- Two-legged call-back — the system first calls your agent (or the requester), and once they pick up, it dials the customer and bridges the two calls together. Neither side types a number.
- Browser (WebRTC) call — the call runs straight through the agent's browser using a softphone, so a headset and a login are all they need.
In both cases the customer sees a proper caller ID (your business number), the call is logged, and it can be recorded — exactly like any other campaign call.
Where teams use it
- On a website — a "Call me" or "Talk to sales" button turns an interested visitor into a live conversation in seconds.
- Inside a CRM — agents click a phone number on a lead record and the call just happens (this is "click-to-dial").
- From your own app — trigger a call from any system with a single API request.
Why it matters
Every manually-typed number is a chance to misdial, and every second of hunting for a phone is lost selling time. Click-to-call removes both. It shortens the gap between interest and conversation (speed-to-lead is one of the biggest drivers of conversion), keeps every call logged and recorded for quality, and lets you present a consistent business caller ID instead of a personal phone.
Adding click-to-call with an API
A good platform exposes click-to-call as a simple API call: you send the "from" number, the destination, and who should be connected, and the platform originates the call. That means you can wire a button into your website, your CRM, or an internal tool in an afternoon. Qallixo offers click-to-call both in the agent console and as a REST API endpoint — see how to integrate your CRM for the integration side.
In short
Click-to-call = one click, instant connection, no manual dialing — on your site, in your CRM, or from your own code. It's one of the simplest ways to turn interest into a live call.